Infusha IPSA, is the Japanese Shiseido( Shiseido) Group's independent makeup, sold in the form of counters. IPSA is derived from the Latin meaning 'ipse' represents' self, autonomy, spontaneity '. To 'stimulate the vitality of beauty' as a call to promote cell renewal technology. From skin care to makeup, a 'beautiful prescription' is tailored for customers through a special skin tester. Packaging 'fun avant-garde' especially skin care series packaging design is full of future science fiction and optical foundation and fog makeup eye shadow from texture to color distribution is indeed ahead of similar products in the industry. France's famous photographers Francis Gjacobetti the brand image of advertising ideas without the use of model endorsement but the perfect embodiment of light. Between the shadow and the spirit. Whether it is makeup or skin care transparency can be said to be the core concept of the brand.