Shiseido was born in 1872, when the first western-style pharmacy opened in Ginza, Tokyo, Japan. Today, Shiseido has grown into a century-old international company dedicated to creating a richer and better life for its people and the world by combining oriental aesthetics with Western scientific research. As an Asian dermatologist with an international perspective, Shiseido has been at the forefront of global academic research and development in biology and cosmetics. Committed to the fundamental position of 'making consumers feel good' , on the basis of a full understanding of Chinese consumers, through the use of Shiseido's rich experience and skin care production technology, uphold the 'high quality, high image, High Service' marketing concept, in response to the needs of Chinese consumers. Shiseido is well aware that in addition to providing quality products and services, Evergreen enterprises should also win the trust of consumers and the whole society. Shiseido will spare no effort to create a harmonious working environment for its staff in accordance with Shiseido's business philosophy. In order to practice Shiseido's unshakable belief, as a responsible corporate citizen, Shiseido will mobilize all the power and resources to contribute to the cause of social welfare. The prosperity of enterprises can not be separated from the prosperity of the whole industry. Since its early days, Shiseido has been following the development of the Chinese cosmetics industry, hoping to influence the development of the entire industry through its own growth in China, and will also take advantage of or create opportunities, with the experience and resources accumulated in the cosmetics industry for a long time, the whole industry will advance healthily and orderly.