Lancome was born in France in 1935 and was founded by Armand Petitjean( Amanda Perti Jean). As a well-known global brand of high-end cosmetics, Lancome is involved in many product areas, such as skin care, makeup, perfume and so on. It is mainly aimed at mature women aged 25~40 years with higher education level and higher income level [1]. With a sense of genius for perfume, a persistent spirit of adventure, and his ambition to give french brands a place in the global cosmetics market, then dominated by american brands, lancom wrote a beautiful page about the history of world cosmetics. A rose from the French castle, with its temperament, has bloomed for sixty years between the vagaries of women's psychology and the vagaries of fashion. In December 2018, the World Brand Lab released the list of the Top 500 of the World Brands 2018, with Lancome ranked 494th.