lanzhi (Laneige) is one of the brands owned by amory pacific, south korea's largest cosmetics group. [1] South Korean women's yearning for beauty and their pursuit of a better life have not disappeared because of the heavy burden of war and poverty. Mr. xu dagan (founder of the emory pacific group) returned from the battlefield. Careful of his enthusiasm for Korean women this positive, yearning for a better life moved, carefully studied, from scratch, buy raw materials back to their home preparation, after continuous exploration and efforts, finally developed the first bottle of Korean snowflake cream. Afterwards, Mr. Xu Dagan opened a cosmetics shop CORENER early Koryo cosmetics, attracting many beautiful women and inspiring them to regain their beautiful dreams. Lanzhi and water: in French, laneige means snow, winter to spring, snow melt into water, the first melt snow into the dawn of illusion, water and light "romantic encounter ".